In 1939, when Secondo Ercole “Pinin” began transforming vegetables from the Asti region into top-quality canned vegetables, the term “sustainability” was definitely far from widespread. However, this commercial intuition gave rise to a small food revolution by making it possible to reduce agricultural surplus wastage, which could thereby be consumed in the cold winter months too.
Piera and Secondo Ercole
From then on, our passion for the good things has remained exactly the same: We are still a family-run company, and we have been very clear about our values for three generations now.
Creativity and authenticity are part of our “Italian spirit”, as is our commitment to quality, which means always promoting good food so as to dish up the very best products in taste, organoleptic, and nutritional terms.

“Canned products that don’t taste like they come from a can”: these were the words announced an advertising poster from the ‘50s, proving that quality has always been number one.

We are profoundly convinced that the taste of our products depends on the generosity of Mother Nature: for this reason, we always do our utmost to respect the Earth and its fruits.
For over 30 years, for our most important raw materials, we have collaborated exclusively with farmers and producers who are committed to:
  • following the rhythm of the seasons wherever possible;
  • eliminating the use of pesticides and harmful chemical products;
  • always favouring an organic approach to farming.
Over time, this company philosophy has become ever stronger and sustainability is now an essential pillar for us, on a par with transparency!

For this reason, we avoid triumphant declarations and statements, but we always follow five specific objectives that are part of our Environmental Managing System (EMS).
Reducing the Amount of Carbon Dioxide

- We use renewable energy sources, such as solar panels, which allow us to save around 400 tonnes of CO2 per year.

- We limit our energy consumption thanks to improvements such as thermal recovery systems and heat dispersion reduction.

- We encourage greater attention within the company to minimising energy waste (turning off lights, air conditioners, etc.).
Reducing the Amount of Waste

- We encourage recycling, separating waste into 36 different categories, to limit landfilling by over 60%.

- We optimise production processes to avoid unnecessary wastage.
Reducing the Environmental Impact of Our Packaging

- We have eliminated all superfluous packaging and reduced the thickness and dimensions of labels/trays, so as to consume the least paper possible.

- We only use completely recyclable materials for our packaging.
Reducing Our Transport Emissions

- We prefer to choose Italian suppliers to keep down the number of killometres from our raw materials.

- We use rail or maritime transport to transport our products.

- We limit plane journeys by our staff, preferring video conferences.

- We choose similar logistical partners, which use low-emission vehicles to transport full loads only.
Reducing Our Water Consumption

- We have improved the way in which we wash our vegetables and the cleaning systems used for various lines, thereby guaranteeing a saving equivalent to 12,000 bottles of water in just a year.